Price: $21.99 for 12 bars on Amazon ($1.80 per protein bar)
Nutrition (for chocolate hazelnut): 160 Calories, 7g Fat, 14g Carbs (3g Net Carbs), 15g Protein
Fulfil protein bars have been around for a long time, but they just recently made their way into the US market.
As an avid protein bar consumer, I had been seeing Fulfil bars in the UK for a few years before I saw them start popping up in stores recently.
Now, you can find Fulfil bars at Vitamin Shoppe, Walmart, Trader Joe’s, you name it.
I bought these bars from Trader Joe’s, which currently carries two different flavors, so those are the flavors I will be reviewing here. Fulfil also has a chocolate peanut butter bar, as well as a chocolate peanut caramel bar, which I have not yet tried.
Chocolate Hazelnut Fulfil Bar
At first glance, the chocolate hazelnut Fulfil bar is definitely packed with hazelnut pieces.
Looking at the exterior, I fully expected this bar to be yet another dense & chewy protein bar (what we like to call “Quest bar chewy”) so I was pleasantly surprised by the interior of the bar…
Not only is this protein bar jam-packed with hazelnut pieces, but the top layer of chocolate is incredibly soft, almost resembling fudge.
The “nougat” layer very much resembles that of a very standard protein bar, but the layers that sit on top of it transform this protein bar into something insanely good.
It’s rare that I bite into a protein bar and immediately know that I love it, but that’s exactly what happened here.
Overall, the combination of chocolate and hazelnut definitely gave me some Nutella vibes, which is something that’s usually missing in anything hazelnut flavored (like Nick’s ice cream).
All in all, this bar is absolutely delicious, and any criticism I have is truly just nitpicking.
Chocolate Salted Caramel Fulfil Bar
When I opened up this chocolate salted caramel protein bar, it immediately reminded me of Barebells “Creamy Crisp” protein bar (which I absolutely love).
The exterior of this bar is loaded up with Rice Krispies, leading me to believe that this bar is going to have an amazing Crunch Bar-like texture.
Considering this bar is salted caramel, you’d hope that the interior would feature a nice caramel layer, right?
Unfortunately, that’s where this bar really misses, in my opinion.
As you can see in the photo, there is a slight caramel layer, but I can’t really call that caramel.
In terms of flavor, I really don’t get any caramel taste, and definitely not the salted aspect. I love the combination of salty & sweet in salted caramel flavor, but those flavors don’t come through in this bar.