Price: $21.99 for 12 bars on Amazon ($1.80 per protein bar)
Nutrition (for chocolate hazelnut): 160 Calories, 7g Fat, 14g Carbs (3g Net Carbs), 15g Protein
Update: The video review above contains only 2 of the 5 available flavors, but I have since tried each flavor and the full reviews are below.
Fulfil protein bars have been around for a long time, but they just recently made their way into the US market.
As an avid protein bar consumer, I had been seeing Fulfil bars in the UK for a few years before I saw them start popping up in stores recently.
Now, you can find Fulfil bars at Vitamin Shoppe, Walmart, Trader Joe’s, Amazon, you name it.
However, Fulfil bars do not yet have the wide range of flavors available in the US that they have in the UK. While the UK has been graced with 12 different Fulfil protein bar flavors, here in the US, we only currently have 5.
But, every brand has to start somewhere, so here’s hoping they expand their flavor lineup in the future.
Regardless of the flavor, each of these Fulfil protein bars contains roughly 160 calories and 15g of protein, making it a quality high-protein snack.
Chocolate Hazelnut Fulfil Bar Review
At first glance, the chocolate hazelnut Fulfil bar is definitely packed with hazelnut pieces.
Looking at the exterior, I fully expected this bar to be yet another dense & chewy protein bar (what we like to call “Quest bar chewy”) so I was pleasantly surprised by the interior of the bar.
Not only is this protein bar jam-packed with hazelnut pieces, but the top layer of chocolate is incredibly soft, almost resembling fudge.
The “nougat” layer very much resembles that of a very standard protein bar, but the layers that sit on top of it transform this protein bar into something insanely good.
It’s rare that I bite into a protein bar and immediately know that I love it, but that’s exactly what happened here.
Overall, the combination of chocolate and hazelnut definitely gave me some Nutella vibes, which is something that’s usually missing in anything hazelnut flavored (like Nick’s ice cream).
All in all, this bar is absolutely delicious, and any criticism I have is truly just nitpicking.
Chocolate Salted Caramel Fulfil Bar Review
When I opened up this chocolate salted caramel protein bar, it immediately reminded me of Barebells “Creamy Crisp” protein bar (which I absolutely love).
The exterior of this bar is loaded up with crispy puffed rice, leading me to believe that this bar is going to have an amazing Crunch Bar-like texture.
Considering this bar is salted caramel, you’d hope that the interior would feature a nice caramel layer, right?
Unfortunately, that’s where this bar really misses, in my opinion.
As you can see in the photo, there is a slight caramel layer, but I can’t really call that caramel.
In terms of flavor, I really don’t get any caramel taste, and definitely not the salted aspect. I love the combination of salty & sweet in salted caramel flavor, but those flavors don’t come through in this bar.
I’d have loved there to be an actual caramel layer in this bar, not just for the texture, but for the actual caramel flavor as well.
With all of that being said, I actually really enjoyed this bar. If it weren’t for the fact that this is supposed to taste like salted caramel, this one would be a real winner for me.
If Fulfil rebranded this bar and named it “Nougaty Crunch Bar” or something similar, I’d absolutely love it.
The interior is soft and fluffy, and the crispies on the outside add a great crunch to the bar, making this eat very much like a candy bar.
If you’re after salted caramel flavor, this bar will fall short, but it’s still a very delicious protein bar overall.
Chocolate Peanut Butter Fulfil Bar Review
If there’s one thing I love in this world, it’s the combination of chocolate and peanut butter. Safe to say that I was the most excited about giving this Fulfil bar flavor a try.
Biting into this bar, my expectation was that I’d get some peanut butter cup vibes, but unfortunately that was not at all the case here.
The peanut butter flavor itself is rather subtle, but there is a very strong saltiness to this one that makes it almost unpleasant.
The bar itself is very soft, which is amazing, but it’s tough to overlook the average flavor.
If I had not been expecting peanut butter, this is a decent protein bar in the sense that it is soft & chewy. However, the saltiness and lack of strong peanut butter flavor make this one a miss in my book.
Chocolate Peanut Fulfill Bar Review
When I have a peanut & chocolate bar, I immediately think of Snickers. Of course, I do not expect an actual Snickers bar, but something along those lines would be ideal.
This particular bar is very far from an actual Snickers. There are peanut pieces throughout the bar, but just some pieces of chopped peanuts. Since the chopped peanuts are small, you don’t get a ton of peanut flavor or crunch like you get from something like a Snickers bar.
This bar was also the thickest and chewiest of them all, making it eat much more like a traditional protein bar than the other flavors I tried.
Overall, this flavor reminds me a lot of many other protein bars out there (like the Snickers Protein Bar) in both the average flavor and thick, chewy texture.
Triple Chocolate Fulfil Bar Review
Fulfil most recently released their triple chocolate flavor, and I was really excited to give this one a try.
The flavor of the bar reminds me of a really delicious milk chocolate, which is a nice change of pace from most bars that tend to taste more like bitter dark chocolate.
I prefer milk chocolate because I have a big sweet tooth, and the flavor of this bar reminds me a bit of those chocolate bunnies you get around Easter.
There’s a saltiness to the bar that also compliments it perfectly because chocolate and salt go hand-in-hand.
But the flavor isn’t the only aspect of this bar, there is also the texture.
…and it’s just too darn thick.
If Fulfil could find a way to make these protein bars softer, like Barebells, they’d be one of the best protein bars out because the flavor is awesome.
I tried to microwave the bar, and it did get soft and gooey, but it was still on the thick & chewy side.
I really love the flavor of this bar, but it’s just too thick & dense. If Fulfil was able to improve that, it would be an absolute home run.
Fulfil Protein Bars: Overall Thoughts
Fulfil bars remind me a ton of Barebells protein bars, so if you like those bars (Trader Joe’s also carries them), then you’ll likely enjoy Fulfil bars too.
The major difference between these bars and Barebells protein bars is that when it comes to Barebells, I haven’t had a flavor I do not like. With Fulfil bars, I loved 3 of the flavors, but the other 2 would not be bars I’d be running out to buy.
That, and Fulfil bars are just a bit more dense than Barebells.
These bars are slightly smaller than most bars out there, so you’re getting 15g of protein to the usual 20g of protein in most protein bars, but many people will love the smaller snack size.
Barebells protein bars are firmly in my top 3 protein bars out there, and while two of the Fulfil protein bar flavors are very similar, they’re not enough to crack into my favorite protein bars of all time.
The flavor accuracy (or lack thereof) of the peanut butter and chocolate peanut bars is holding these bars back from an overall standpoint. However, I can absolutely recommend trying the chocolate hazelnut, triple chocolate, or chocolate salted caramel Fulfil bars because I thoroughly enjoyed those.
If you’re after a protein bar that can satisfy your sweet tooth and that eats like a candy bar, Fulfil bars may just be the answer you’re looking for.
REVIEW: Fulfil Protein Bars
Overall, Fulfil bars are excellent. They remind me a lot of Barebells, which are some of my favorite protein bars, but the flavors are a little less impressive with these. But with their small snack size, these have become a staple in my rotation.