I’m Matt, and I’m the guy behind all of the reviews you see here.
As a guy who has eaten countless protein snacks from around the globe, it is my duty to help you find the snacks worth buying.
Protein is expensive. Whether it’s protein bars or high-protein cereal, you’re going to have to pay a premium compared to the non-protein alternatives.
And on top of that, can you even trust the reviews you see online? How do you know who to trust?
That’s where I come in.
I’m going to try all of the protein snacks out there so you don’t have to.
Some are going to be awful. Some are going to be surprisingly good. Many are going to be mediocre. But we’re going to go on this wild ride together.
5 Important Things To Know
1) My Tastebuds Are Different Than Yours.
It’s important to remember that we all have very different taste preferences. Just because I hate a protein snack, that doesn’t necessarily mean you will.
There is never going to be a consensus on any food out there, let alone high-protein food.
But rest assured that when I say I like or dislike a particular snack, I’ll always explain why.
Tastes are subjective, but I try to keep my reviews objective so you can take my review with a slight grain of salt. I want to help you make informed decisions, not tell you what you should or shouldn’t eat.
2) Every Review Here is 100% Honest.
Throughout this blog, you will find affiliate links to purchase snacks, but they do not influence any reviews.
I do not accept compensation for any reviews, and I want you to be able to trust that I will always be honest.
There are some companies out there that I love, and others I am less fond of, but I still remain honest and unbiased in my reviews to give you objective reviews.
Here’s the perfect example: I have historically disliked Lenny & Larry’s products (for a multitude of reasons), but their protein bars are some of my favorites on the market.
3) You Need to Adjust Your Expectations.
In most cases, you can’t eat a protein snack and expect it to taste like the real thing.
For example, a high-protein cookie is almost certainly never going to taste like a fresh homemade cookie.
When I try a protein snack, I adjust my expectations accordingly because I expect there to be a different taste.
That being said, when a product hits the market and promises to be similar to the real thing, we definitely need to hold it to a certain standard that it should at least resemble that food.
4) My Rating Scale is Unique.
If you come across a new protein bar and come here for a review, my rating may be drastically different from a reviewer you saw on TikTok or YouTube. Some people throw around 10/10 scores like it’s free candy.
This is because we all grade on different scales, so it’s important to understand my particular scale.
Rating of 4.1 – 5.9: A mediocre product that could be worse but I do not recommend trying.
Rating of 6.0 – 6.9: A decent protein snack that I don’t regret eating, but pretty average.
Rating of 7.0 – 7.9: My most common score range. These snacks are all really solid but lack that X factor that makes them special.
Rating of 8.0 – 8.9: A truly great protein snack that I highly recommend and will gladly buy again.
Rating of 9.0+: These scores are rare because I reserve them for snacks that are truly exceptional. I will never rate anything a 10/10, but even the 9’s are tough to achieve on my scale because I know snacks can always be improved.
5) Reviews Can Change Over Time.
One of the main reasons I wanted to start this blog instead of relying on video snack reviews is so I could update reviews going forward.
Oftentimes I feel one way about a particular snack because of one specific flavor I am able to try at the time, but then I go back and try other flavors and it changes my view of the product entirely.
When a company releases updated formulas or new flavors, I do my best to try them and keep every review as up-to-date as possible. But don’t worry, I’ll always provide that context in my reviews!
I’ll be doing my best to try as many protein snacks as humanly possible, but if you feel a product is missing here, go ahead and request it for me!